NFL MARKETING TO MOMS

Over the past few years the NFL's image has taken a major hit due to growing sentiment over the safety of the game.  Last summer when the NFL reached a $765 million dollar settlement with its former players  the deal included a clause that allowed the NFL to stay in the closet about information they had on Concussions.  Apparently the NFL has something to hide.  The league knows this entire investigation is one step away from getting ugly.

Maintaining a clean image is important to Roger Goodell.  So important that the leagues latest image based pitch has been directed towards mothers.  Not the mothers of their current employers.  See the mothers of the current employees already know the truth about the game.  The sport is violent by nature.  Always has been and will be for the foreseeable future.

The NFL claims that teaching the correct technique to kids will somehow reduce injury.  What the NFL failed to mention is unlike other sports,  football has a 100% injury rate.  If you play long enough you will get hurt.

I understand the NFL's goal here.  Sports is a business like it or not.  It has to be this way to maintain sanctity.  Everyone has to get paid and without a wide open talent pool eventually the product will suffer.  Imagine Sunday afternoon without the NFL.  Something about that leaves me with a gut wrenching feeling.

If the NFL is going to pursue the blessings of mothers all over the country than the league must be forthcoming with any new information that can make the game safer.  The league has not always been completely honest with its players, current as well as incoming. Junior Seau and Mike Webster are evidence of that.